Broad Keywords Paying for the Wrong Clicks
Without negative keywords and the right match types, ads show for job seekers, students and people looking for free advice.
Business impact: A large share of the budget goes to people who will never buy.
PRR ELITE
We build and manage Google Search and Performance Max campaigns for Malaysian businesses, with tight keywords, negative keyword lists and tracking for calls, WhatsApp chats and forms.
Pick your industry to see example searches grouped by how ready people are to buy, and which group we would bid on first.
Illustrative guidance only. Not a quote or guarantee. See our Terms.
Google Ads reaches people at the exact moment they search. Money is usually lost in three places.
Someone searching "plumber subang jaya" wants a plumber today. Someone searching "why is my pipe leaking" wants an article. We pay for the first and skip the second.
Without negative keywords and the right match types, ads show for job seekers, students and people looking for free advice.
Performance Max learns from conversions. If it only sees page views or button clicks, it optimises for the wrong thing.
Calls and WhatsApp chats are not tracked, so nobody knows which keywords or campaigns actually bring customers.
Three connected parts cover the keywords you bid on, the campaign types you run and how results are measured.
Keyword research, match types, negative lists and ad copy in English or Bahasa Malaysia, grouped by what people actually search.
Asset groups, audience signals and product feeds, only switched on when reliable conversion tracking is in place.
Calls, WhatsApp clicks and form submissions tracked in GA4 and Google Ads, so every report shows real enquiries.
Each stage ends with something you can review before we move on.
We review your current account, wasted spend and existing conversion tracking.
We map what your customers search, what competitors bid on and which terms to avoid.
Calls, WhatsApp clicks and forms are tracked and tested before campaigns go live.
Search and, where suitable, Performance Max campaigns are built with clear budgets per service.
Every week we add negative keywords and move budget to the searches that bring enquiries.
We compare enquiries, cost and quality with your team and plan the next month.
A result from a multi-year PRR client partnership that included targeted campaigns.
prrelite.com
Over a 4-year partnership, consistent digital marketing, strategic content and targeted campaigns helped this practice grow from about RM28,000 to more than RM120,000 in monthly revenue.
An honest check before you get in touch, so you know whether this is the right next step.
Search costs depend heavily on your industry and area, so we look at your situation before quoting.
A short WhatsApp chat or call.
We look at keywords and competitors in your area.
Clear scope, no lock-in.
Your ad spend is paid directly to Google from your own account. Our quote covers setup, management and tracking.
Practical answers on costs, campaign types, timelines and ownership.
Google charges per click, and the cost per click depends on how competitive your keywords are. Clinics, legal and property terms cost more than most retail terms. We look at your keywords and area first, then recommend a starting budget that is paid directly to Google from your own account.
Most Malaysian service businesses should start with Search, because it shows ads to people actively looking for the service. Performance Max can work well for e-commerce and businesses with strong conversion tracking, but it needs reliable data to learn from.
Search campaigns can bring enquiries in the first week, but the first month is usually spent cleaning search terms and finding the keywords that convert. We do not guarantee a number of enquiries, as results depend on your offer, area and budget.
Yes. With a verified Google Business Profile linked to your account, ads can show your location and call button in Maps and local results. Organic Maps rankings are a separate service covered by our Local SEO work.
You do. Campaigns run in your own Google Ads account, billed to your card. If we stop working together, the account, data and campaigns stay with you.
High costs usually come from broad keywords, a low Quality Score or competing for the same terms as large brands. Tighter keyword groups, better ad copy and a relevant landing page normally bring costs down over time.
Tell us your services and areas. We will check what people search for and suggest the campaigns and keywords to start with.
No sales pressure. Start with a practical conversation.